Want successful children?
TEACH. THEM. COPYWRITING
If you think the people selling copywriting courses on the internet are the answer to your problems, I’m here to tell you that you have bigger problems
The guys (it’s always guys) tell you:
“If you only copy classic advert copy out by hand every day, you’ll learn copywriting”
But this is idioticWant to learn to write music like Beethoven? Just copy out his sheet music over and over again
Want to be as good a gymnast as Simone Biles? Just practice your starting pose every day for 30 minutes
Absolutely ridiculous
It’s true that there are frameworks that you can learn which will help you to write passable copy
If you want to improve, google some of them and try them out for yourself
But don’t buy into the idea of copywriting skills as a ‘fix it all’ solution for your marketing career
What should you do instead?
- spend time learning to understand your customers deeply
- think of ways to show them how you understand them better than anyone else trying to get their attention
go and do that where they hang out
Simple! But hard!
Because it takes practice, painful learning, a bunch of hands on experience, and frankly a little bit of luck
