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How Soapbox 3x MRR during a pandemic

Published on Jul 10, 2022

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Tl:DR

How Soapbox made it easier for its customers to set meaningful goals, tripled MRR and saw crazy growth during the toughest year in living memory. And about how one marketer grew personally and professionally through that experience.

One of my favourite pieces of work that I've ever produced is Inflection Point.

It's the show that tells the stories of how B2B SaaS marketers changed the growth rate of their companies.

And the lessons that we can all learn from them.

In this episode, I tell the story about how Hiba Amin grew Soapbox's MRR using the template library playbook and how we can all learn from her example.

Quick caveat before I go on:Never use charisma as a way to coerce others or make them feel small. Instead, build eachother up!

Quick caveat before I go on:Never use charisma as a way to coerce others or make them feel small. Instead, build eachother up!

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