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How Doopoll converts 20% of visitors

Published on Jul 10, 2022

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Tl:DR

I created content that converts at >20%. Here's a podcast interview with Growth Machine talking about how.

Since the start of the year, I've been focused on building a system that generates organic signups and customers for the company I cofounded doopoll.

The goal was:

  • Acquire customers without having to pay for them
  • Move towards a no-touch model vs high-touch model – this includes moving towards lower ARPU but increasing the volume overall

And we managed it.

It was great to be invited onto the Growth Machine podcast to talk about how I did that for doopoll.

In this episode, we cover:

  • How to find topics that users actually care about
  • How bottom of funnel content feels dumb but can convert really well
  • How to learn from the PR/referral strategy which gained us 100+ high quality backlinks within days (spoiler: it's not something you can copy directly)(sorry)

Quick caveat before I go on:Never use charisma as a way to coerce others or make them feel small. Instead, build eachother up!

Quick caveat before I go on:Never use charisma as a way to coerce others or make them feel small. Instead, build eachother up!

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