How Doopoll converts 20% of visitors

I created content that converts at >20%. Here's a podcast interview with Growth Machine talking about how.

These posts are my original commentary on posts by smart growth thinkers who I have enjoyed following. This one came to me via @growthmachine__ and you can see the original thing over here

@growthmachine__

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If this post interests you and you want to take a deeper look, check out this link for more information.

@growthmachine__

Here's the link

Since the start of the year, I've been focused on building a system that generates organic signups and customers for the company I cofounded doopoll.

The goal was:

Acquire customers without having to pay for them
Move towards a no-touch model vs high-touch model – this includes moving towards lower ARPU but increasing the volume overall

And we managed it.

Some of the work I'm most proud of in my career so far is the growth work I've done at doopoll.

Here's a graph of signups from organic search in the past year: pic.twitter.com/mGUveKbPOA
— Marc Thomas (@iammarcthomas) November 13, 2020

It was great to be invited onto the Growth Machine podcast to talk about how I did that for doopoll.

In this episode, we cover:

How to find topics that users actually care about
How bottom of funnel content feels dumb but can convert really well
How to learn from the PR/referral strategy which gained us 100+ high quality backlinks within days (spoiler: it's not something you can copy directly)(sorry)

Here's another link to the original thing. Check it out.

Key Takeaways

You're likely an expert in your given field – prepare content for people who have questions you think are basic knowledge
When in a competitive market, gain ground on incumbents by creating conversion-focused content first
If backlinks are a goal, consider creating a resource that is aligned to a very large news story and pitching it to journalists

Revisit this

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