Amplitude report email teardown with Amanda Natividad (Growth Machine)

Smart marketers think about how they align to any situation and use that to their advantage.

These posts are my original commentary on posts by smart growth thinkers who I have enjoyed following. This one came to me via @ and you can see the original thing over here

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How can you make the most of marketing in a disaster? This year the smart marketers worked out how they align to the problem and helped people understand from their unique viewpoint.

Today I'm joined by Amanda Natividad, Head of Marketing at Growth Machine as we look at Amplitude's email announcing a report they wrote on the impact of coronavirus.

Here's another link to the original thing. Check it out.

Key Takeaways

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