ActiveCampaign email teardown with Amanda Natividad (Growth Machine)

Not every communication needs to lead to a conversion. How about using email to increase LTV?

I love ActiveCampaign. Not because of their product – which honestly could do with some work – but because of their incredible customer support.

Today I'm looking at a brand marketing email from them with Amanda Natividad, Head of Marketing at Growth Machine.

This email shows: not every communication needs to lead to a conversion. Emphasising value props for existing customers is valuable in creating higher LTV customers

Here's another link to the original thing. Check it out.

Key Takeaways

Updated 
December 3, 2020

Enjoyed reading this?

Twice a month I send out a mailer with a short commentary on the best growth links. Both from established growth experts you already know and some who are coming up.

You can get these delivered to your inbox by adding your email to the box below.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.