ActiveCampaign email teardown with Amanda Natividad (Growth Machine)
I love ActiveCampaign. Not because of their product – which honestly could do with some work – but because of their incredible customer support.
Today I'm looking at a brand marketing email from them with Amanda Natividad, Head of Marketing at Growth Machine.
This email shows: not every communication needs to lead to a conversion. Emphasising value props for existing customers is valuable in creating higher LTV customers
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