ActiveCampaign email teardown with Amanda Natividad (Growth Machine)

Not every communication needs to lead to a conversion. How about using email to increase LTV?

I love ActiveCampaign. Not because of their product – which honestly could do with some work – but because of their incredible customer support.

Today I'm looking at a brand marketing email from them with Amanda Natividad, Head of Marketing at Growth Machine.

This email shows: not every communication needs to lead to a conversion. Emphasising value props for existing customers is valuable in creating higher LTV customers

Here's another link to the original thing. Check it out.

Key Takeaways

December 3, 2020

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