We all want our companies to grow but then we do the same thing as everyone else. They all run the same playbooks and we look the same as everyone else who is playing the game.But here's what I realized: When you get close to your customers’ fears. It gives you permission to try new things and get weird. And find the spaces your competitors can’t play, customers go from don’t care to bought in. I want to show you how in my zine. We'll learn together how to get past fear and create marketing and growth campaigns that hit your ICP right in the feelings so that you become irresistible.