Detox from Acquisition Addiction
Acquisition is a heck of a drug
Most SaaS companies are hooked on the same thing: more traffic, more signups, more ads. It feels productive. It feels like growth.
But here's the brutal truth—you're running on a treadmill.
You're throwing money at acquisition like it's going out of style, but your revenue? Still flat.
Your conversion rates? Still terrible.
Your customer lifetime value? Don't even get me started.
Meanwhile, all those signups you worked so hard to get are slipping through the cracks. You're so busy chasing the next hit of traffic that you're ignoring the goldmine sitting right in your email list.
I've been there too – I worked in-house for years – and you know what changed the trajectory for me?
Email and lifecycle marketing.
